Offers are the centerpiece of the Koupon Platform and this article explains how to create one using Koupon Manager. Offers contain the content, barcodes, legal copy, imagery, restrictions that ultimately allow marketers to deliver relevant coupons or promotions to customers. You can see how mobile offers are presented to a customer here.
Before you can create an Offer, your Account must have at least one a Channel. A retailer or brand’s channel establishes a web or app destination for an offer to be displayed to customers. If you haven’t created a Channel yet, you can read about it here.
Once an Account has at least one Channel, you can begin creating Offers.
An Offer can be created in Koupon Manager by navigating to the Offers page and then selecting Create Offer.
To create a new Offer, follow these steps:
This article focuses on the Coupon Offer Type. If you have questions about other offer types, Get In Touch
To copy an existing offer, select an Offer’s settings drop down on the Offers page for an offer you wish to copy
Select Save & Continue to navigate to the next step. Your offer will be saved on the Offers page as a draft.
To target an offer to one or more segments, select To Customers in these Segments and then select the desired segments.
To target an offer on a one-to-one basis, select To No Customers from the Display Offer To drop down and use the APIs outlined here to select which users receive the offer.
You must also provide a Redemption Period or the number of days a user targeted with an offer has to redeem it. If you enter nothing, the Redemption Period will automatically default to the End Date of the offer. Remember, the offer’s End Date takes priority over any duration period so be sure to schedule your the targeting of your offers appropriately. For example, if a Private offer with a duration of 9 days is delivered to a unique customer on September 1st, but that offer expires on September 3rd, the customer will only have until September 3rd to use that offer.
If you’d like to display the offer to all customers, or target the offer using filters in a Channel, select Display Offer to All Customers and then Save & Continue.
The final step is to select the Channels in which your Offer will be displayed. Remember, Channels must be created before Offers and you can learn about them here.
When you’re finished selecting Channels, you’re done! Select Back To Offers to return to the offers page. Remember, Offers can be changed, updated, de-activated or removed at any time. Simply select the offer from the Offers Page and use the thumbnails at the top to toggle through the content and settings you’ve just configured.