Advanced Analytics & Consumer Engagement for the C-Store Industry

Koupon connects CPG brands with over 40,000 c-store retailers to analyze shopper data and launch digital promotions.

Learn More

Advanced Analytics & Consumer Engagement for the C-Store Industry

Koupon connects CPG brands with over 40,000 c-store retailers to analyze shopper data and launch digital promotions.

Learn More
Koupon Solutions

Take Your Promotion Strategy to the Next Level

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Koupon Platform

A world-class technology toolset that allows brands and retailers to create, manage and distribute mobile offers.
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Koupon Network

The largest promotion network in the c-store industry, connecting CPG brands with over 40,000 c-stores to launch promotions.
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Koupon Insights

The leading promotion insights engine in the c-store industry, helping marketers launch data-driven campaigns.


A comprehensive solution for CPG brands and c-store retailers. Brands and retailers that participate receive Koupon’s full suite of technology capabilities.

C-Store Retailers

  • CPG-Funded Promotions
  • Shopper & Promotion Insights
  • Promotion Enablement
  • Additional Services

CPG Brands

  • Annual Campaign Planning
  • Premier Placement in Retailer Channels
  • Higher Campaign ROI
  • Data Science & Custom Insights
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A Massive Shift Is Underway

As online shopping disrupts traditional retailers, small format stores are expected to thrive.


Changing Consumer Preferences

In a world of online commerce and fast home delivery, shoppers have new expectations.


Grocery Faces Challenges

Grocery trips are declining, revenue growth is slowing and stores are closing.

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The Rise of Small Format Retail

C-store is one of the only brick and mortar categories expected to grow in coming years.

The Rise of Small Format

The C-Store Opportunity

As consumer spend shifts to online shopping, physical stores are getting smaller and focusing on immediate consumption, fresh food and on-the-go needs. This presents an opportunity for not only small format retailers like c-stores, but for the CPG brands that sell products within them. 


Sales in C-stores from CPG brands  in 2016


Spent on CPG products at C-stores in 2016


Customers served by C-Stores everyday

The Promotion Network for the Next Generation of Retail

Rich Brand Experiences

Create brand experiences to embed across Koupon’s Network of participating retailers

One-To-One Connection

Leverage data science-driven insights to personalize campaigns for each consumer.


Cross-Retailer Engagement

Track consumers across channels using a unified consumer identity. 


Influence Purchase Patterns

Deliver hyper-personalized offers to influence shopper behavior and in-store sales.

Rebate & Rewards

A New Era for Mobile Rebates

Koupon's Mobile Rebate & Rewards solution provides a fully customizable, brand-first campaign experience.


Brand-Owned Experience

Brand marketers control all imagery and copy— the consumer never knows Koupon is powering the offer.


Easy for Shoppers

Koupon-powered rebates eliminate registration and sign-ins, and consumers receive rewards in real time.


Rich Data & Insights

All consumer and purchase data captured during a campaign is owned by and provided to the brand.

success stories

More than 3 billion offers delivered

icon7 CPG brands

85.9% Lift in Sales

A leading tea brand was launching a newly packaged product and was faced with the challenge of driving trial while also maintaining its existing customer base. The brand worked with Koupon to launch a campaign across 17,000 c-store locations. The campaign was a resounding success, moving more than 159,000 units and driving 85.9% YOY sales growth.
icon8 retailer mobile

300% ROI

A large c-store retailer was launching a mobile app aimed at engaging customers and driving store trips. The retailer reached out to Koupon Media to leverage its platform to deliver targeted offers through the app to drive customers in-store. In the app’s first six months, Koupon delivered over 100 million offer views which led to 3 million store trips and a 300% ROI for the retailer.
icon9 reaching millenials

6.3% Lift in Spend

A popular candy brand was looking for new ways to reach millennials while driving awareness, trial and sales in the convenience channel. The brand leveraged the Koupon Network and Partner Network to launch a campaign across 11,000 c-store locations and through c-store focused channels. The campaign was a success, driving 19% YOY unit sales growth and a 6.3% lift in spend.
Reference Architecture

A Standards-Based Approach

Koupon’s network is built on top of its reference architecture, ensuring any brand can deliver any offer to any retailer.