The first step to delivering a mobile offer is to create a channel. A channel is defined by the place where a customer initially sees, receives, or interacts with one or more offers. Koupon Media supports five types of channels — web, mobile app, SMS, email, and social. You can learn more about channels here.
While offers can initially be distributed on a variety of marketing channels, a customer ultimately views and redeems an offer on a mobile app or in a mobile web browser. For this reason, our platform helps marketers and developers create two types of channels — web and app.
A channel can be created in Koupon Manager by navigating to the Channels page and then selecting Create Channel.
To create a new Web Channel, follow these steps:
1. Select Create Channel on the Channels page and then select the Channel Type. Koupon currently supports three core channel types:
2. Once you’ve selected your Channel Type, you’ll need to provide some basic information about the channel.
3. If you’re creating an Offer Viewer channel, it’s time to configure the styling and experience. If you’re creating a custom Channel, skip this step.
4. After steps 1 – 3 are complete, you’re done! Koupon has all of the information it needs and you will now be given instructions for either accessing Offer Viewer or keys and channel IDs for using in development.
Existing channels can be updated at any time by selecting a particular Channel from the Channels page. Any field used in the Create Channel process can be edited.