Viewing The Dashboard

The Koupon Manager Dashboard is the easiest way to monitor performance of both current and past offers. The Dashboard is organized into two sections — Offer Performance and Customer Activity.

Offer Performance

This portion of the dashboard reports the performance of an offer or a set of offers. Performance is measured by Offer Views, Opens and Barcodes Presented.

The Offer Performance section can be filtered in three ways —

  • By Offer — the dashboard can be filtered by a specific offer or category of offers, or users can choose to see All Offers. By default, the offer filter is set to All Offers.
  • By Channel — applying a Channel filter only displays activity that’s occurred in a specific channel. Learn more about Channels here. By default, the Channel Filter is set to All Channels.
  • By Date — setting a date range only displays metrics for activity that occurred in a desired timeframe. The dashboard supports metrics that occurred in the past 12 months.

Offer Performance

Offer performance metrics help marketers determine the success of an offer campaign. Here’s a quick explanation of each metric —

  • Offer View — an offer has been viewed each time a customer sees it. An offer is measured as Viewed each time  a web page or section of an app is loaded that includes an offer. Pages with multiple offers will record multiple views — one for each offer on the page.
  • Offer Open — an offer is considered Opened if a user visits its Details page. You can learn more about the Details page here. If a user navigates directly to a Details page and bypasses the offer in a list, that offer is considered Viewed and Opened.
  • Barcode Presented — once a customer activates the barcode of an offer — most commonly by selecting Tap to Redeem — the offer is considered to be in a Barcode Presented state, signaling the customer has seen a barcode for a particular offer.
  • Active Offers — an offer is considered active if it has been viewed by at least one customer during the date range selected.
  • Barcode Rate — the Barcode Presented Rate is a conversion metric that allows a marketer to quickly determine an offer’s success. The Barcode Rate is simply the percentage of Barcodes Presented compared to the total number Offer Views.

Barcode Rate

The second portion of the Offer Performance section is designed to provide additional details about the offer or offers selected. Here’s a quick breakdown of what these charts explain —

  • Top Offers — for a quick read on the most successful offers for a given time period, this chart displays the top 5 most viewed offers. It also displays the number of barcodes presented for each offer.
  • Offer Views by Channel — this pie graph illustrates where offers are being viewed, helping marketers identify their most effective channels.
  • Mobile Offer Engagement — this funnel maps the journey of each unique customer for a given time range. Its designed to show which customers navigate from Viewing to Opening and ultimately activating the Barcode in an offer flow.

Customer Activity

This portion of the dashboard focuses on the number of customers that are currently interacting with an Account’s offers. Similar to the Offer Performance tab, the Customer Activity tab can be filtered by date range.

Customer Activity is measured by Active Customers, New Customers, and Views and Opens. Here’s a quick explanation of each metric —

Customer Activity

  • Active Customers — a customer is considered “active” if they have viewed, opened, or activated the barcode for an offer. On the line graph, Active Customers are measured uniquely for each day whereas the Active Customers metric below the graph illustrates the total number of unique Active Customers for the set date range.
  • New Customers — a customer is considered “new” if the Koupon Platform hasn’t seen them before. The number of new customers is always a portion of Active Customers. This metric helps marketers know whether a campaign is reaching new people.
  • Views and Opens Per Customer — Views and Opens per Customer help marketers measure customer engagement. Views per Customer measures how many offers the average customer views, whereas Opens per Customer measures how many offers the average customer opens.